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Industrial Organization: Contemporary Theory and Empirical Applications, 5/E

저 자     : Lynne Pepall, Dan Richards, George Norman
I S B N   : 9781118250303
출 판 년 : 2014
페 이 지 : 720p, Paper
출 판 사 : Wiley
가 격     : \55,000
주 문     : 신청수량 :  권 [주문하기] [돌아가기]
소 개

Industrial Organization, 5th Edition is a complete, but concise, introduction to modern industrial economics. This book uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine all facets of industrial organization. It enhances students' understanding of the strategic behavior of firms, the structure of markets, and imperfect competition.

New To This Edition
- Empirical Applications in each chapter doubles the amount of empirical content from the previous edition.
- Flexible Pedagogical Approach: Content and material can be covered using either calculus or a non-calculus approach.
- New chapter on strategic interaction as it applies to international competition and the scope this introduces for strategic trade policies.
- The two chapters on price-fixing and anti-trust policy vis-a-vis collusion (Chapter 14 and 15 in 4th edition) are streamlined and combined into one chapter.
- The two chapters on advertising (Chapter 20 and 21 in 4th edition) are streamlined and combined into one chapter.



차 례

Part One: Foundations
1. Industrial Organization: What, How, and Why
2. Basic Microeconomics
3. Market Structure and Market Power
4. Technology and Cost
Part Two: Monopoly Power in Theory and Practice
5. Price Discrimination and Monopoly: Linear Pricing
6. Price Discrimination and Monopoly: Nonlinear Pricing
7. Product Variety and Quality Under Monopoly
8. Commodity Bundling and Tie-In Sales
Part Three: Strategic Interaction and Basic Oligopoly Models
9. Static Games and Cournot Competition
10. Oligopolistic Price Competition
11. Dynamic Games and First and Second Movers
Part Four: Anticompetitive Behavior and Antitrust Policy
12. Entry Deterrence and Predation
13. Predatory Conduct: More Recent Developments
14. Price Fixing, Repeated Games, and Antitrust Policy
Part Five: Contractual Relations Between Firms
15. Horizontal Mergers
16. Vertical and Conglomerate Mergers
17. Vertical Price Restraints
18. Non-Price Vertical Restraints
Part Six: Non-Price Competition
19. Advertising, Market Power, and Information
20. Research and Development
21. Patents and Patent Policy
Part Seven: Networks, Auctions, and Strategic Commitment
22. Network Issues
23. Auctions: Basic Theory and Applications
24. Strategic Commitments and International Trade



저 자

Lynne Pepall is Professor of Economics and Dean of the Graduate School of Arts and Sciences at Tufts University.
Dan Richards is Professor of Economics at Tufts University.
George Norman holds the William and Joyce Cummings Family Chair of Entrepreneurship and Business Economics at Tufts University.


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