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Managerial Economics: Economic Tools for Today's Decision Makers, 6/E (IE)

저 자     : Keat
I S B N   : 978013507659
출 판 년 : 2009
페 이 지 : 598p, Paper
출 판 사 : Prentice Hall
가 격     : \38,000
주 문     : 신청수량 :  권 [주문하기] [돌아가기]
소 개

For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

Goals of a firm, supply and demand, elasticity, demand estimation and forecasting, theory and estimation of production and cost, pricing and output decisions of monopolies and oligopolies, special pricing practices, game theory and asymmetric information, capital budgeting, risk, and uncertainty, multinational corporations and globalization, government and industry challenges, managerial economics in the semiconductor industry.

For business professionals looking to expand their knowledge of managerial and applied economics.



차 례

Chapter 1. Introduction
Chapter 2. The firm and its goals
Chapter 3. Supply and demand
Appendix 3A. The mathematics of supply and demand
Chapter 4. Demand elasticity
Appendix 4A. Applications of supply and demand
Chapter 5. Demand estimation and forecasting
Appendix 5A. The demand for white zinfaldel in los angeles
Chapter 6. The theory and estimation of production
Appendix 6A. The production of services
Appendix 6B. The multiple-input case
Appendix 6C. Expressing the production function with the use of calculus
Chapter 7. The theory and estimation of cost
Appendix 7A. A mathematical restatement of the short-run cost function
Appendix 7B. The estimation of cost
Chapter 8. Pricing and output decisions: perfect competition and monopoly
Appendix 8A. The use of calculus in pricing and output decisions
Appendix 8B. Break-even analysis (volume-cost-profit)
Chapter 9. Pricing and output decision: monopolistic competition and oligopoly
Chapter 10. Special pricing practices
Chapter 11. Game theory and asymmetric information
Chapter 12. Capital budgeting and risk
Appendix 12A. The value of a corporation
Chapter 13. The multinational corporation and globalization
Chapter 14. Government and industry: challenges and opportunities for today’s manager
Chapter 15. Managerial economics in action: The case of the refreshment beverage industry
Appendix 15A. Interview with key beverage industry executives



저 자

Paul G. Keat Thunderbird School of Global Management
Philip K.Y. Young Nth Degree Systems , Inc. and Duke Corporate Education


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