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Behind the Message : Information Strategies for Communicators

저 자     : Hansen
I S B N   : 0205386806
출 판 년 : 2004
페 이 지 : 336p, Paper
출 판 사 : Allyn & Bacon
가 격     : \24,000
주 문     : 재고가 부족하여 공급할 수 없습니다.
소 개

Behind the Message is a thoroughly revised and updated text based on the highly regarded Search Strategies in Mass Communication, used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of Search Strategies. It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages.



차 례

1. Information Universe?Introduction.
2. The Message Analysis / Information
3. Analyzing the Message Assignment.
4. Understanding Potential Contributors.
5. Information Gathering Techniques: Monitoring, Searching, and Interviewing.
6. The Library as an Information Source.
7. Informal Sources.
8. Institutional Sources.
9. Scholarly Sources.
10. Journalistic Sources.
11. Evaluating and Selecting the Information You've Gathered.
12. Synthesizing Information.
13. Law and Ethics of Gathering and Using Information.



저 자

Kathleen A. Hansen, University of Minnesota
Nora Paul, University of Minnesota


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