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Events Management: An International Approach

저 자     : Nicole Ferdinand, Paul Kitchin
I S B N   : 9780857022417
출 판 년 : 2012
페 이 지 : 376p, Paper
출 판 사 : Sage
가 격     : \53,000
주 문     : 신청수량 :  권 [주문하기] [돌아가기]
소 개

Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.

Key features include:
- An international approach, drawing on a wide range of cases from around the world
- Extensive pedagogical features such as Diary of an Event Manager and Exercises in Critical Thinking
- A companion website offering a full Instructor's Manual, PowerPoint slides, additional case studies and links to SAGE journal articles



차 례

PART ONE: INTRODUCING AN INTERNATIONAL APPROACH TO EVENTS MANAGEMENT
1. Events in Our Changing World
- Nicole Ferdinand & Stephen J. Shaw
2. The International Events Environment
- Nicole Ferdinand & Simone Wesner
PART TWO: INTERNATIONAL EVENTS MANAGEMENT IN PRACTICE
3. Event Design
- Nazia Ali
4. Event Project Management
- Nigel L. Williams
5. Building an Events Team
- Bruce Johnson
6. Event Marketing
- Rumen Gechev
7. Financing Events
- Paul J. Kitchin
8. Risk Management
- Brent W. Ritchie and Sacha Reid
9. Event Evaluation
- Jo-anne Tull
PART THREE: CONTEMPORARY ISSUES IN INTERNATIONAL EVENTS MANAGEMENT
10. Sustainability and the Events Industry
- Elena Cavagnaro, Albert Postma and Thomas Neese
11. Ambush Marketing: Immoral or Innovative?
- Marc Mazodier
12. The Internationalization of Sport Events and Leagues
- Paul J. Kitchin
13. The Role of Events in the Hospitality Sector
- Ioannis Pantelidis
14. The Development of the Corporate Events Sector
- Ivna Reic
PART FOUR: EXTENDED CASE STUDIES
15. Sleeping Through the Static
- Stephen Henderson
16. The Exportation of Event Expertise: Taking Best Practise to International Markets in the MICE sector
- Sarah Edwards and Liander Taylor
17. The Marketing Strategy for the 13th IAAF Indoor World Athletics Championships 2010 in Doha: Creating a Value Constellation
- Tariq Saed Al-Abdulla, Maher N. Safi and Alain Ferrand
18. Events Operations: The London City Airport's Fundraising Day
- Polly Larner



저 자

Nicole Ferdinand is Senior Lecturer in Events Management at the London Metropolitan Business School.
Paul J. Kitchin is Lecturer in Sports Management at the University of Ulster.


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